We developed a new story and adapted the style of photography to match. We made Manutti more human, and so more accessible. In addition, we developed motion elements to really bring the brand to life, starting with a new graphic element: the sun. Manutti is a story for every day and every moment of the day, from sunrise to sunset. This element feeds the new brand in a very recognisable way, gives it movement and thus links the brand directly to the brand story.